I have been writing on green data centers for so long and I got bored after a while as it was all the same. People were resistant at first. Greenpeace put pressure on some companies. There were people early on who saw the benefits of greening their data center efforts. Now almost everyone has a green data center effort. but are the data centers really that much greener than 10 years ago? No, most are not. They may have sourced energy from renewable energy sources, but is that all it takes. Is this sustainable?

What is needed is a cultural change.

One of the interesting ways to look at the situation is from this cultural typology by Ron Westrum.

Table 1: The Westrum organizational typology model: How organizations process information (Source: Ron Westrum, "A typology of organisation culture)," BMJ Quality & Safety 13, no. 2 (2004), doi:10.1136/qshc.2003.009522.)