It is standard for executives at big companies to say they want creative innovative projects. The call for innovation and creativity is rarely delivered. Why?
“Creative innovative thinking causes unexpected impacts to the insecure.
WARNING: keep small children and insecure adults from disruptive innovation. The small kids will have fun while insecure adults will get mad at them for embracing change.”
The problem with innovation and creativity is the insecure people will react in irrational ways.