One of my favorite books in high school was "Small is Beautiful."

Small Is Beautiful: A Study of Economics As If People Mattered is a collection of essays by British economist E. F. Schumacher. The phrase "Small Is Beautiful" came from a phrase by his teacher Leopold Kohr.^[1] It is often used to champion small, appropriate technologies that are believed to empower people more, in contrast with phrases such as "bigger is better".

After two weeks of being in LV and then SJ hanging around data center people having interesting discussions it struck me how small the data center world is. Yet it is growing.

With Social Networking and the bigger getting bigger, there is a small set of people who are driving the industry forward. Yet, there is an increasing set of people who demand data center services including IT organizations who don't understand how the small data center world works.

I think part of the problem for an newbie to data centers is to filter through the marketing and sales positioning to get the core of how the data center works. The marketing folks are not taking an approach that "Small is Beautiful" and it is about taking small steps in technology to empower people to design, build, and operate data centers better than the past.

The small is beautiful approach is an interesting one, that needs to be studied more.