At CapRate's NYC event there was the typical data center vendor with swag.

A slang term used to describe free stuff and giveaways offered by vendors at trade shows to encourage attendees to visit their booth. Swag is usually company-branded merchandise and is given away as a form of advertising.

Did you grab the #1 that promotes entering your name in a drawing for a Bose Bluetooth speaker or a noise cancellation headphone from your energy management partner.

Can you imagine the marketing person? I am looking for a big wide one so I can use it for a marketing promotion.