Apple and Google are some of the top data center topics to write about. Apple doesn't say a lot, but when they do, there is traffic all over the place.

Google is saying more than Apple with its photography and data center web site.

So, why does the media write so much about Apple and Google. Simple. Traffic.

Here is my traffic over the last few days when I wrote about Google data center photography.

This is one huge advantage Google has telling its data center story.