If you don't think media is changing, consider the following.

Melinda Gates just started tweeting, and after three tweets she has 14,558 followers.

Melinda Gates

@melindagates view full profile →

Seattle, WA

Co-chair of the Bill & Melinda Gates Foundation, businesswoman, and mother. Dedicated to helping all people lead healthy, productive lives.http://www.gatesfoundation.org

3Tweets

121Following

14,558Followers

169Listed

Well, it may help that her husband Bill said she has a tweet account and told 3,511,463 followers Melinda has started tweeting.

About @BillGates

313Tweets

71Following

3,511,463Followers

79,299Listed

BillGates Bill Gates

Melinda, welcome to @Twitter! I may be biased, but I think we should all follow @melindagates

Consider Michael Dell 744 tweets and has only 27,394 followers.

Michael Dell

@MichaelDell view full profile →

Austin, TX

Family man, Chairman and CEO Dell.com msdf.org msdcapital.com http://bit.ly/lh2Y9Fhttp://www.dell.com

744Tweets

579Following

27,394Followers

1,262Listed