Forbes reports on an IBM study referencing the strength of Mobile on Christmas Day.
iOS Took 13.4% of Online Sales on Christmas Day
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IBM Benchmark’s initial online retail figures are in for Christmas Day, and even for mobile devotees they are a stunner.
The iPad accounted for 7% of all online sales on Christmas Day—meaning that 7% of all purchases made online December 25th were made from an iPad. The iPhone accounted for 6.4% of all online sales.
In third place was a not-too-shabby Android at 5%.
The mobile sales reached 18.3% of online sales.
18.3 percent of all online sessions on a retailer’s site were initiated from a mobile device, up from 8.4 percent on Christmas Day 2010—an increase of 117.8 percent