WSJ has an article and video on Greenpeace vs. the Tuna industry where part of the accusation is Greenpeace is focused on fund raising. It would be interesting to know how much money Greenpeace has collected due to the uncoal Facebook data center campaign. The Tuna Industry must be pretty fed up to go to the media with their story.

The WSJ articles is here.

Unfortunately, this attack on canned tuna isn't about science. It's about fund raising, and Greenpeace has discovered a recipe for success: Target something that's easily recognizable (like tuna), make some scary claims in the media, parade around in funny costumes—and start raking in the donations. It's a recipe that Greenpeace has perfected over the past two decades.

Here is the video Greenpeace has put on line.

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Uploaded by greenpeaceusa on Aug 14, 2011

Each year the canned tuna industry kills thousands of sharks, rays, turtles and seabirds. Now that's a dirty little secret. Greenpeace is launching a new campaign to get the canned tuna industry to clean up its act and end its destructive ways. To kick things off we've teamed up with Pulitzer Prize winning cartoonist Mark Fiore on this video. Help expose the the tuna industry's dirty little secret by sharing this video with everyone you know.

Learn more at www.greenpeace.org

259 likes, 114 dislikes

Note how much dislikes (114) vs. likes (259).