Expanding the role of Network Operator to include Cloud Operator

Amazon Web Services is a benchmark in cloud computing.  They have added DNS services to improve the performance of AWS clients.

With Route 53, you can create a “hosted zone” to add DNS records for a new domain or transfer DNS records for a domain you currently own. Route 53 is also designed to work well with other AWS offerings, such as AWS Identity and Access Management (IAM). By using AWS IAM with Route 53, you can control who in your organization can make changes to your DNS records. In the future, we plan to add additional integration features such as the ability to automatically tie your Amazon Elastic Load Balancer instances to a DNS name, and the ability to route your customers to the closest EC2 region.

Route 53 is also designed to be fast and simple. It uses a global network of DNS servers to respond to end users with low latency and has an easy-to-use, self-service API. There are no long-term contracts or minimum usage commitments for using Route 53 – you pay $1.00 per month for the hosted zones you manage, $0.50 per million queries for the first billion queries, and $0.25 per million queries above a billion. To learn more about Amazon Route 53 visit the Amazon Route 53 detail page or the Getting Started Guide.

Performance of cloud computing solutions is where the top guys are fighting it out.  Why? The top clients find latency and performance of their services has a direct impact on business and value of their services.

Equinix is one choice to improve the performance of applications.

Applications are not all one and the same. You need to be able to set, measure and achieve individual application performance targets to successfully empower customers and employees. Identifying and prioritizing latency-sensitive applications is key to end-user satisfaction.

You can maximize performance for business-critical and latency-sensitive applications by deploying Application Performance Nodes in Platform Equinix sites, which are strategically placed close to major population centers and key user groups.

Equinix provides the widest metro-level coverage of key business and population centers across North America, Europe and Asia-Pacific—over 6 million square feet and growing.

Another alternative ramping up is from the Telcos.

One report from Ovum discusses the role of Telcos.

Major telcos will be strong force in cloud computing, experts predict

The major global telecommunications companies will become strong players in the cloud computing market as interest from previously cautious end users increases rapidly over the next two to three years, Ovum has predicted.

A new report* by the independent telecoms analyst states that AT&T, BT, Orange Business Services and Verizon Business have made considerable progress in the arena in just over a year, and in terms of services, can now compete with established players from the IT industry.

According to the report, these companies have led a ‘competitive march’ from telecoms into cloud computing, and now have widely acknowledged credibility in the field.

As companies like HP, Cisco, IBM, and Dell build solution stacks that go across their products.  Another integration paradigm is to integrate the network operator with the cloud operator.

Peter Hall, report author and Ovum principal analyst, said: “The major telcos have a long heritage in providing managed data center services and hosting and have combined this with their networking and security expertise to meet the needs of customers for cloud computing services.

The Telcos are ramping up to be cloud computing players.