Pike Research has a press release that says the annual Green Data Center market will be $41 billion by 2015. Wow!!! This may be new elevator pitch of my blog, "I blog on a data center market segment that will be $41 billion by 2015."

Green Data Center Market to Reach $41 Billion Annually by 2015

August 5, 2010

The IT industry is responsible for around 2% of the world’s carbon emissions and data centers are the fastest growing part of that footprint. While energy efficiency has not traditionally been a major emphasis for IT organizations, the industry is now highly focused on implementing solutions that will reduce energy expenses and carbon emissions associated with data center operations. According to a new report from Pike Research, the investment in greener data centers will experience rapid growth over the next five years, increasing from $7.5 billion in global revenue to $41.4 billion by 2015, representing 28% of the total data center market.

“Cost of energy has seldom been a concern for IT departments in the past,” says industry analyst Eric Woods, “and there was little incentive to invest in energy efficiency improvements. But as data center energy costs become more visible, the financial benefits of moving to a greener mode of operation are being recognized by CEOs, CFOs, and CIOs.”

Rich Miller at DataCenterKnowledge also reports on this topic.

Report: ‘Green’ Efficiency Market to Hit $41B
August 6th, 2010 : Rich Miller
Companies don’t decide to “go green” with their IT operations because it’s fashionable. For data center operators, energy efficiency is a business imperative. That’s why reducing the energy use and carbon output of these facilities has been a visible priority for the industry for several years. If you’ve attended a data center conference or been pitched by a vendor in the past two years, you’ve repeatedly heard the “green data center” refrain.

Where is the $41 billion going to spent?

Pike Research’s analysis indicates that power and cooling infrastructure solutions will be the largest portion of the green data center market opportunity, representing 46% of revenue over the next five years. Energy efficient IT equipment will be the second largest category with 41% of the market, and monitoring and management will follow with 14% of total revenue.

The green data center market segment is big enough that Pike Research has a report you can buy.

Pike Research’s report, “Green Data Centers”, examines green data center trends, and forecasts the size and growth of the market opportunity by region and technology through 2015. The report analyzes new developments in power and cooling infrastructure, server, storage and network technology, and software management systems that are underpinning green data centers. The study also profiles the strategies of key players in terms of their market approach, technical innovations, and internal efforts to create energy efficient data centers. An Executive Summary of the report is available for free download on the firm’s website.