Earth Day in many ways is a market event. A day to celebrate the successes over 40 years. Politicians, environmentalist, vendors all have the chance to use today to market and promote how effective they are.

What am i doing today? I have set up a 1/2 day meeting between 4 companies to discuss a solution that will change the data center industry, allowing people to see the impact of their actions more clearly. Answering the difficult question "what is sustainable?"

An overly enthusiastic focus on efficiency has created food production that has bad environmental impacts and bad tasting food. Over the last 30 days my most popular blog post is the one I wrote on Sustainable Farming.

Mar 26, 2010

Sustainable Farming Method applied to Sustainable Data Centers, Dan Barber's entertaining how I fell in love with a fish, it's about relationships

This is a video that has 5 stars. It is entertaining, funny and educational.

Here is Huffington post article about the video.

Dan Barber: How I Fell in Love With a Fish

Chef Dan Barber squares off with a dilemma facing many chefs today: how to keep fish on the menu. With impeccable research and deadpan humor, he chronicles his pursuit of a sustainable fish he could love, and the foodie's honeymoon he's enjoyed since discovering an outrageously delicious fish raised using a revolutionary farming method in Spain.

The group I am meeting with today gets what Dan Barber presents. It's not about energy efficiency which is a top data center method, it's about what is sustainable.

I'll be able to write more about what we are doing in the future, but it is time to go to the meeting and I need to catch the bus to downtown Seattle.