Virtualization Blogger asks “how green is your data center?”

Virtualization Journal has a post asking How green is your data center?

How Green is Your Data Center?

Give us your opinions and experiences designing and implementing the green data center

BY JOHN SAVAGEAU

Data Center “X” just announced a 2 MegaWatt expansion to their facility in Northern California. A major increase in data center capacity, and a source of great joy for the company. And the source of potentially 714 additional tons of carbon introduced each month into the environment.

Think Green and EfficientMany groups and organizations are gathering to address the need to bring our data centers under control. Some are focused on providing marketing value for their members, most others appear genuinely concerned with the amount of power being consumed within data centers, the amount of carbon being produced by data centers, and the potential for using alternative or clean energy initiatives within data centers. There are stories around which claim the data center industry is actually using up to 5% of power consumed within the United States, which if true, makes this a really important discussion.

What I found entertaining was the author’s use of search results to imply the importance of the topic

If you do a “Bing” search won the topic of “green data center,” you will find around 144 million results. Three times as many as a “paris hilton” search. That makes it a fairly saturated topic, indicating a heck of a lot of interest. The first page of the Bing search gives you a mixture of commercial companies, blogs, and “ezines” covering the topic – as well as an organization or two. Some highlights include:

I show up # 2 in bing.com search results vs. #1 in google.com “green data center” search results.  It turns out I get 16X more total traffic (not just “green data center”) through google search than bing search.  Search is relevant as I get 63% of my web site traffic through search.  In fact, I get more traffic through images.google.com search than bing.com search.

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Microsoft’s Dublin Green Data Center Coverage

I’ve known about Microsoft’s Dublin data center, and now that there is official coverage, I can blog about it.  The Dublin area was a good opportunity for Microsoft to push for the greenest data center. 

I’ve been to Ireland many times visiting Apple and Microsoft facilities, and my name Dave Ohara so many times my name gets spelled with an apostrophe (like O’Hara).  But I am not Irish even though I have kissed the Blarney stone and bought a family crest for my Dad of O’Hara.  My Ohara surname is Japanese, but I still enjoy Ireland.  I don’t have this problem when I go to Japan. :-)

Ohara is a Japanese surname (e. g.: 小原,尾原,大原)

The Dublin Data Center manager John Dwyer is a friend  I worked before our data center days at Microsoft, and I was thinking he needs a complete coverage blog post.  So here we go.

Let’s start with John Dwyer’s ex-boss Mike Manos.

A Well Deserved Congratulations to Microsoft Dublin DC Launch

September 25, 2009 by mmanos

Today Microsoft announced the launch of their premier flagship data center facility in Dublin, Ireland.  This is a huge achievement in many ways and from many angles.    While there are those who will try and compare this facility to other ‘Chiller-less’ facilities, I can assure you this facility is unique in so many ways.   But that is a story for others to tell over time.

I wanted to personally congratulate the teams responsible for delivering this marvel and acknowledge the incredible amount of work in design, engineering, and construction to make this a reality.  To Arne, and the rest of my old team at Microsoft in DCS – Way to go!

\Mm

PS – I bet there is much crying and gnashing of teeth as the unofficial Limerick collection will now come to a close.  But here is a final one from me:

A Data Centre from a charming green field did grow,

With energy and server lights did it glow

Through the lifting morning fog,

An electrical Tir Na Nog,

To its valiant team – Way to Go!

DataCenterKnowledge has a post on Microsoft’s Dublin Data Center.

Gallery: Microsoft’s Dublin Data Center

September 28th, 2009 : Rich Miller

The exterior of the new super-efficient Microsoft data center in Dublin, Ireland.

The exterior of the new energy-efficient Microsoft data center in Dublin, Ireland.

Microsoft’s new data center in Dublin will power much of the company’s global cloud computing operation, while using far less energy and water than typically consumed in other data centers of this scale. We’ve put together a photo gallery offers a closer look at the design innovations driving its efficiency, including photos of the server room and data center interior and a diagram of the free cooling system. See our photo feature,Inside Microsoft’s Dublin Mega Data Center.

The official press release for EMEA is here.

Microsoft Expands Cloud Computing Capabilities & Services in Europe

Microsoft Expands Cloud Computing Capabilities & Services in Europe

Microsoft’s new Dublin Data Centre to support demand for online services for business and consumers.

TextVideosImagesResources

DUBLIN, Republic of Ireland— September 24, 2009

Microsoft today announced the opening of its first ‘mega data centre’ in Europe to meet continued growth in demand for its Online, Live and Cloud services. The $500 million total investment is part of Microsoft’s long-term commitment in the region, and is a major step in realising Microsoft’s Software plus Services strategy.

Green Data Center is mentioned in this press document.

Case Studies

  • Greening the data centre, the Dublin Data Centre case study In Ireland, Microsoft has built its largest data centre outside the United States, using cutting-edge technology and an innovative approach to energy efficiency as part of an integrated strategy for environment sustainability.
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    Steve Clayton a Microsoft blogger has his post.

    I’ve seen the cloud…it lives in Dublin

    04.MicrosoftDublinDataCentreServerPods[2]

    I’m in sunny Dublin today (yep, it’s sunny here) for the grand opening of Microsoft’s first “mega datacenter” outside of the US. What you may ask is a mega datacenter? Well basically it’s an enormous facility from we’ll deliver our cloud services to customers in Europe and beyond.

    I had the chance to check the place out last month and have a full tour and it’s incredible. Okay there isn’t much to see but that’s sort of the point. It’s this big information factory that is on a scale that you’ll not see in many other places in the world and run with an astonishing level of attention to detail.

    It’s also quite revolutionary and turns out to be our most efficient data center thus far. Efficiency is measured by something called PUE that essentially looks at how much power your use vs the power you consume. The ultimate PUE of course is 1.0 though the industry average is from 2-2.4. Microsoft’s data centers on average run at 1.6 PUE but this facility takes that down to 1.25 through use of some smart technology called “air”. Most datacenters rely on chillers and a lot of water to keep the facility cool – because of the climate in Dublin, we can use fine, fresh, Irish air to do the job which has significant benefits from an environmental point of view. Put simply, it saves 18 million litres of water each month.

    I’ve spent some time today talking to press about this place and I left them with the title line – I’ve seen the cloud and it lives in Dublin.

     

    There are data center images on the Microsoft site..

    Microsoft Dublin Data Centre

    Microsoft Dublin Data Centre Entrance

    Microsoft Dublin Data Centre Entrance

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    Microsoft Dublin Data Centre Aerial

    Microsoft Dublin Data Centre Aerial

    Embed Image

    Air-side economization architectural diagram

    Air-side economization architectural diagram

    Embed Image

    Microsoft Dublin Data Centre Server Pods

    Microsoft Dublin Data Centre Server Pods

    Embed Image

    Microsoft Dublin Data Centre Generator Room

    Microsoft Dublin Data Centre Generator Room

    Embed Image

    Microsoft Dublin Data Centre Rooftop Air Units

    Microsoft Dublin Data Centre Rooftop Air Units

    Embed Image

    News spreads fast and google news has this listing.

    Data Center Knowledge

    Gallery: Microsoft's Dublin Data Center

    Data Center Knowledge - Rich Miller - ‎20 hours ago‎

    Microsoft's new data center in Dublin will power much of the company's global cloud computing operation, while using far less energy and water than ...

    Microsoft Dublin Facility Uses Free Cooling Web Host Industry Review

    Putting the heat on data center cooling costs Cleantech Group

    all 3 news articles »

    RTE.ie

    Microsoft Set to Fire up Dublin Data Center

    PC World - Jeremy Kirk - ‎Sep 23, 2009‎

    Microsoft has opened up for business its new Dublin data center, a massive 550000-square-foot facility dedicated to serving primarily European customers. ...

    Microsoft's Chiller-less Data Center Data Center Knowledge

    Microsoft goes chiller-less in its new data center Consulting-Specifying Engineer

    Microsoft Dublin data centre opens Irish Times

    IRISHDEV.com

    all 45 news articles »

    I am constantly amazed at how others don’t reference a fraction of what I put above on the original sources of information. This post took me less than 1/2 hour to write, and I didn’t have to call anyone as all the information was publicly accessible and could be found through search engines.

    Referencing other sources is a key way to get your blog post up in google search results, and it builds your social network.  Now I can take this post and send it on to John Dwyer, Mike Manos, Steve Clayton and many others.

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    Google Search “data center construction companies”, Turner Construction only 1 in top 10

    Going through my site traffic I saw a hit to my Mike Manos post regarding his comments on data center construction through google search.  The search was for

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    The top ten were the following.  #2 is Turner Construction. #8 is my blog entry about Mike talking about data center construction. out of 30,500,000.

    Does this seem strange that Turner Construction was the only data center construction company that can figure out how to create a website that can answer this simple specific Google Search?

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    How big was the coverage of my post on Olivier Sanche? Google Search Result #9 for “data centers”

    What was bigger news Olivier Sanche leaving eBay for Apple or Mike Manos leaving Microsoft for Digital Realty Trust.  For my traffic it was Olivier Sanche.

    One interesting metric for www.greenm3.com at this exact moment, Google Search “data centers” and my post for Olivier shows up #9. 

    Pretty cool #9 out of 34,200,000.

    Google

    Results 1 - 10 of about 34,200,000 for data centers. (0.20 seconds)

    Search Results

    1. Data center - Wikipedia, the free encyclopedia
    2. A data center or datacenter (or datacentre), also called a server farm, is a facility used to house computer systems and associated components, ...
      en.wikipedia.org/wiki/Data_center - Cached - Similar -

    3. The Data Center Journal - Where IT, Facilities and Design Meet - Home
      - 2 visits - Aug 12

      The Data Center Journal is the only portal for the data center industry that provides information and services for the three groups that help make a data ...
      datacenterjournal.com/ - Cached - Similar -

    4. DatacenterDynamics - No.1 global data center events
      - 6 visits - Jul 19

      DatacenterDynamics delivers knowledge and networking opportunities to professionals that design, build and operate data centers through a combination of ...
      www.datacenterdynamics.com/ - Cached - Similar -


    5. Google container data centertour
      7 min
      www.youtube.com


      Google Datacenters
      4 min 36 sec
      video.google.com

    6. Data Center Knowledge: Data centers, design, power, cooling
      - 3 visits - Jun 10

      Aug 17, 2009 ... Breaking news and analysis about data centers, including data centerdesign, data center power and cooling, data center management, ...
      About Us - Older Articles - Facebook - Quincy, Wash
      www.datacenterknowledge.com/ - 3 hours ago - Cached - Similar -

    7. Data Center - Network World - Network World

      The Data Center research center is your source for the latest server, storage and data center news, analysis and research from Network World.
      www.networkworld.com/topics/data-center.html - Cached - Similar -

    8. Data Center Map

      Data Center Map is your guide to finding the right colocation data center facility, whether you need hosting for one server, one rack or a cage.
      www.datacentermap.com/ - Similar -

    9. Green Data Center Blog: Apple Recruits eBay Data Center Executive ...

      Aug 10, 2009 ... I have been lucky to meet eBay's Sr. Director, Data Center Services & Strategy, Olivier Sanche at a variety of data center events and ...
      www.greenm3.com/.../can-apple-change-data-centers-the-way-they-changed-cell-phone-and-media-players-apple-recruits-ebay-data-center-execu... - Similar -

    10. Census State Data Centers

      Feb 2, 2009 ... The State Data Center (SDC) Program is one of the Census Bureau's longest and most successful partnerships. It is a cooperative program ...
      www.census.gov/sdc/www/ - Cached - Similar -

    11. Blog posts about data centers

      Inhabitat » World's First LEED Platinum Data Center Opens in Germany - INHABITAT - Aug 3, 2009

      In the New Data Center, It's Roofs Off and Taxes Down - Bits Blog ... - Bits - 13 hours ago

      A Closer Look at Dell's Double-Decker Containers « Data Center ... - Data Center Knowledge - 12 hours ago

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    Traffic Numbers back to Carl Zichella’s Renewable Energy Post

    I was curious what a week’s worth of traffic looked like for my post “Renewable Energy Conversation with Sierra Club’s Carl Zichella.”

    Feedburner is showing me there has been 650 clicks back to the original item over 7 days.  The peak was 144 on Saturday (which is rare as Sat and Sun are slow days).  The low was 94 on Tues.

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    Part of writing this is I want to share with Carl how much interest there is in this topic from the data center community.

    Thanks for exceeding my expectations in reading and forwarding this entry.

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