7x24Exchange Keynote Reality vs Myths of Data Centers

Bill Kleyman (Switch) and Mark Seymour (Cadence) gave the close keynote at 7x24 Exchange covering a range of myths that exist which shapes people’s perceptions.

An example of the myth is this slide. What drives this type of news is it creates much more traffic than the reality.

The presentation continued on to cover the reality to contrast the myths. The data that is used to make data centers work. Be energy efficient, use less water. Sometimes the way media write about data centers it is like the data centers of 20 years ago that had little concern about cooling efficiency. PUE did not exist.

The topics covered are in this slide.

The 7x24 Exchange hit a record 992 attendees and many are still here on the last day at 8:45a in the morning because a presentation by Mark and Bill can only be absorbed by sitting at the conference.

Meta shares its Water Efficient Data Centers practices at 7x24 Exchange

Meta has a team discussing its water efficient data center journey from 2018 to now. Meta has a goal of being water positive by 2030. The presenters are Bharat Gopal, James Monahan, and Krishna Somayajula. The session is nicely attended which is great to see the interest in water savings.

There were 33 slides in the presentation with lots of graphs and diagrams. Covering five different areas.

Given Meta’s openness much of this information is available on their web site. https://sustainability.fb.com/water/

7x24 Exchange Tues Keynote, Introduces OCP and OPEN 19

I have been going to OCP since its start in 2011 at Facebook’s campus and it is nice to see that OCP and OPEN 19 are introduced to the data center building audience of 7x24 Exchange. There are a handful of people who go to both OCP Summits and 7x24 Exchange but it is not many.

The panel has Greg Stover (Vertiv), John Gross (J.M. Gross Engineering), Peter Panfil (Vertiv), and Zachary Smith (Equinix).

The panel discussion worked well to discuss the issue of open standards like OCP and OPEN 19 and its impact on the industry. To give you an idea of what OCP and OPEN 19 work on the following diagram was shared.

If you have interest in these areas here are links. www.opencompute.org and www.open19.org

7x24 Exchange Fall 2022 Keynote, Admiral Mike Rogers

Admiral Mike Rogers is the opening Keynote at 7x24. The description of presentation is as follows.


Admiral Rogers shows why and how periods of turmoil and chaos are often a leader’s greatest opportunity to shepherd transformational change. While people and organizations seem hard-wired to favor stability and resist change, necessity forces the hand of invention. According to multiple analysts and headlines, the global pandemic accelerated the digital transformation of entire industries by three to seven years—and that window of opportunity is still open—not only for technological change but for shifts in organizational culture and the future of work. Admiral Rogers shows leaders how to embrace the power of chaos and fully leverage its momentum for change.

The presentation was well received and the following are some notes. If you are a person who likes to read a full document you can check out this document that has overlap with what is presented. One of the key points Mike made is described in the document.

Don’t Waste a Crisis

“It’s easy to be a leader when things are going right. It’s easy to be a leader when everyone’s happy. It’s easy to be a leader when there’s tons of resources,” Rogers said. “Where you make your money as a leader, I always thought, is when none of that is true.” But troubled times, if used properly, can lead to breakthroughs, especially in bureaucracies. “Crisis also is opportunity,” he said. “Never let a crisis go to waste.”

Here are a few other snippets from Mike’s presentation.

Leadership in the chaos and uncertainty is the future. Significant change, uncertainty with change, under stress will be common

What is the basic work model at work, at home, hybrid is an example of the unknown.

Our workforce has different expectations than the past. Employee empathy is critical for success

Young generation does not the fear of uncertainty that the older generation does, and don’t assume people will stick around because you fear going to an uncertain future.

How do we create organizational structures that are not one size fits all.

People are more willing than ever to walk away from work.

If you do not focused motivated people you will not be successful.

Human capital is critical component.

Build a work force to sustain over a period of time.

The rate of change is accelerating.

“Never let a crisis go to waste. Use it to drive change.” Vehicle of opportunity

What is regulatory environment in 2030 and beyond?

How do you build in flexibility to accommodate the change?

Blend the best of the cultures from civilian and government is a goal of Admiral Mike Rogers when he ran the NSA. Stifling of communication limits the development of best cultures.

Make choices that leave options.